Founder and CEO Jasmine Rose began her healthy beauty journey in October 2007 after her mother Hattie’s stage four Breast Cancer diagnosis. Soon after she learned that her Mother's cancer had metastasized. This sparked her interest in learning more about Breast Cancer.
During this transition, she had difficulty finding healthy foundation suitable for her skin tone/type. After years of frustration, she started experimenting with cosmetic recipes in her kitchen.
Once she found the perfect foundation formulation, she decided to launch the Laws of Nature Cosmetics® brand to provide women of color with plant-based mineral foundation, formulated with high-performance botanicals to promote clearer, healthier looking skin over time. The foundation line is vegan and cruelty-free.