Laws of Nature Cosmetics was founded by Jasmine Rose, an independent cosmetic formulator with a simple but powerful belief: beauty should enhance—not mask—who you are.
Jasmine’s journey began in 2007, when her mother was diagnosed with metastatic breast cancer. This deeply personal experience led her to research the ingredients commonly used in cosmetics, including parabens and other chemicals linked to potential long-term health concerns. What began as concern turned into curiosity—and eventually, purpose.
In 2009, as a Fort Worth, Texas native and lifelong artist, she began creating her own products after struggling to find clean, inclusive foundations that matched her skin tone and met her standards. Working from her kitchen, she set out to formulate complexion essentials that felt comfortable, performed beautifully, and were made with ingredients she could trust.
By 2015, Laws of Nature Cosmetics officially launched in its current form—refined, intentional, and focused on high-performance, silicone-free complexion essentials designed for real skin.
Today, the collection is thoughtfully streamlined to six core complexion products. Each formula is handcrafted with care, created to deliver flexible coverage, breathable finishes, and shades designed to celebrate melanin-rich complexions.
Our approach is rooted in balance:
• Clean, silicone-free formulations
• Botanical-forward ingredients
• Inclusive by design
• Created with integrity and intention
We are proudly independently owned and intentionally small. Every product reflects a commitment to quality over quantity, transparency over trends, and thoughtful beauty over excess.
At Laws of Nature Cosmetics, makeup is not about covering up. It’s about confidence, care, and honoring the natural beauty you already possess.